No DUI Car Wreck Fatalities Are Game Day Goal

The Colorado Department of Transportation and the National Highway Traffic Safety Association are already huddled up for Super Bowl Sunday. Yeah, we know the Broncos didn’t make it this year, but NFL fans all over Southeastern Colorado won’t let that keep them from the party. So, beginning at 6 p.m. Friday, the Heat Is On!


“Heat” as in law enforcement, that is.


According to the Colorado Department of Transportation, half of all fatalities that occur on Super Bowl Sunday involve an automobile driver with a blood alcohol content (BAC) of .08 or higher! Which is interesting when we consider a recent study by the University of Minnesota School of Public Health.


Researchers from the school tested the BAC of 382 adults (on-the-spot volunteers) as they were leaving baseball and football games. If their post-game findings can be spread across the entirety of sporting events in the U.S., then 1 in 12 attendees leave a sporting event with a BAC at or above the legal limit of .08!


In the study, published online for Alcoholism: Clinical & Experimental Research, the research team makes mention that many of their requests for volunteers were denied, likely because some of those folks knew they were intoxicated and/or they were in a hurry to beat traffic out of the stadium parking lot. Beating traffic? Intoxication? Sounds like traffic accidents are a sure thing on game day.


The Heat is On campaign wants all Colorado sports fans to consider some tips for a safe Super Bowl Sunday celebration. Provide guests with more food than alcohol. Schedule some designated drivers. Just make sure everyone stays happy AND healthy so they can come to next year’s party.


The 2010 Heat is On campaign stopped 371 drunk drivers on Colorado roads. That’s 100 more than were stopped in 2009. The Colorado Springs Police Department, Colorado State Police, El Paso County Sheriff’s Office and Fort Carson Police Department made 41 of those arrests within El Paso County.


Find out more about how Denver Broncos Fans Don’t Let Fans Drive Drunk.